I’d like to suggest the following features for the KW Site's Traffic Dashboard:

• Visitor Counts: Total number of visitors over a specific time frame.
• Traffic and Lead Sources: Specific breakdown of where visitors and leads are coming from, over a specific time frame (e.g., KW Paid Ad - Facebook, KW Paid Ad - Google, Smartplan, Direct Visits, etc).
• Page Views: Number of pages viewed by visitors, indicating engagement levels.
• Overall Traffic: Total visitors and unique users
• Demographics: Information about visitors’ locations, devices, and other characteristics.