Improve KW.com SEO for KW Listings
For listings owned by KW Agents, if those addresses are searched for online the property page on KW.com isn't usually shown in the first page of Google results.
The top results are usually Zillow, Realtor, Redfin, (the originating) MLS etc. The property page hosted on KW.com (https://www.kw.com/property/ADDRESS/ID) should be right up there but I haven't found any listing where the KW branded site comes up, even though listings sync from the various MLSes to KW.com as well.
I would imagine that KW.com pages for KW listings should show up higher since the keyword density and brand should increase it's ranking. Is this something that can be fixed via more targeted SEO (strategy such as crawler hints), or perhaps by furthering our partnership with Google?
Paramdeo Singh
shared this idea
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Wendy Dickson
commented
Each agent has different strengths, but when you search for someone’s site using KW Command’s New Agent platform, the SEO description is the same for everyone. It consistently displays the KW logo and starts with "Let us find your dream home..." This needs to be customizable for better SEO performance. Additionally, headers, descriptions, and other key elements within the site should be editable. This is a significant issue when it comes to improving SEO.