Improve KW.com SEO for KW Listings
For listings owned by KW Agents, if those addresses are searched for online the property page on KW.com isn't usually shown in the first page of Google results.
The top results are usually Zillow, Realtor, Redfin, (the originating) MLS etc. The property page hosted on KW.com (https://www.kw.com/property/ADDRESS/ID) should be right up there but I haven't found any listing where the KW branded site comes up, even though listings sync from the various MLSes to KW.com as well.
I would imagine that KW.com pages for KW listings should show up higher since the keyword density and brand should increase it's ranking. Is this something that can be fixed via more targeted SEO (strategy such as crawler hints), or perhaps by furthering our partnership with Google?
Paramdeo Singh
shared this idea
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Jeff Guykema
commented
It would also be helpful if we could have access to the system files for our website (robots.txt) so that we can add helpful information for Google and AI to search structured content on our site.
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Jeff Guykema
commented
Why XXXXX.kw.com Listing Pages Aren’t Showing Up in Web Searches? No Indexed Pages for Each Listing: Unlike Zillow, your KW site might not be creating permanent, search-friendly pages for every listing that Google can crawl. Often, IDX search results are dynamic (generated when a user searches) and may not be exposed for Google to index. Unless your site provides an indexable URL for each property (e.g. a “property details” page that Google can find via links or sitemaps), those pages won’t appear in search. It looks like XXXXX.kw.com’s listings are behind a search interface – Google isn’t easily finding or indexing those individual property URLs. Even if the URL exists, there may be no direct links on your site that Googlebot can follow to discover all those pages.
Possible Restrictions (Robots/Noindex): Many IDX platforms intentionally add noindex meta tags or use a subdomain specifically to prevent indexing of listing pages. This is done to avoid SEO penalties for duplicate content. We’d need to verify, but it’s possible Keller Williams’ site template or the MLS rules add a noindex tag to property detail pages. If that’s the case, Google is literally instructed not to index those pages. (Our quick check didn’t show a visible noindex tag, but the site’s behavior suggests limited indexing regardless.) Some real estate agents choose to keep IDX pages unindexed and focus SEO on their own content – this might be happening by design on KW’s platform.
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Wendy Dickson
commented
Each agent has different strengths, but when you search for someone’s site using KW Command’s New Agent platform, the SEO description is the same for everyone. It consistently displays the KW logo and starts with "Let us find your dream home..." This needs to be customizable for better SEO performance. Additionally, headers, descriptions, and other key elements within the site should be editable. This is a significant issue when it comes to improving SEO.