The KW Consumer App needs smarter search and collaboration tools because clients expect advanced search features like drawing custom areas, commute filters, and more flexible filters. The current experience can feel limited compared to competitors such as Zillow or Redfin.

Suggested improvements include:
- Adding a “Draw Your Own Area” map search, commute-time and lifestyle-based filters
- Enabling KW-exclusive listing highlights
- Developing buyer and seller dashboards to include timelines, reminders and tips, and to-do lists
- Enabling in-app agent-client chat on saved homes
- Incorporating push notifications and alerts tailored to behavior and preferences

Such features will allow agents to guide clients to more relevant properties, leave notes, and collaborate inside the app with no more sharing links through text or email.

Benefits to agents will include:
- Keeping clients engaged in KW’s ecosystem
- Strengthening agent-client communication
- Reducing time spent chasing scattered feedback
- Helping agents demonstrate value through expert curation