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Consumer App and Websites: KW App

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Add Smarter Search and Collaboration Tools to the KW Consumer App

The KW Consumer App needs smarter search and collaboration tools because clients expect advanced search features like drawing custom areas, commute filters, and more flexible filters. The current experience can feel limited compared to competitors such as Zillow or Redfin.

Suggested improvements include:
- Adding a “Draw Your Own Area” map search, commute-time and lifestyle-based filters
- Enabling KW-exclusive listing highlights
- Developing buyer and seller dashboards to include timelines, reminders and tips, and to-do lists
- Enabling in-app agent-client chat on saved homes
- Incorporating push notifications and alerts tailored to behavior and preferences

Such features will allow agents to guide clients to more relevant properties, leave notes, and collaborate inside the app with no more sharing links through text or email.

Benefits to agents will include:
- Keeping clients engaged in KW’s ecosystem
- Strengthening agent-client communication
- Reducing time spent chasing scattered feedback
- Helping agents demonstrate value through expert curation

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Evan Carpenter shared this idea  ·   ·  Report…  ·  Admin →
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  • Evan Carpenter commented  ·   ·  Report

    After an offer is accepted, clients often feel unsure about what happens next. Meanwhile, agents must manually send reminders and juggle vendors and key dates utilizing multiple, non-integrated products and processes. Communications can be muddled and not consistent. Agents need to provide a branded, structured experience that continues through closing—and even after the sale.

    Suggested Improvements include:
    - Adding a closing timeline with calendar sync
    - Including task lists for inspections, appraisals, final walk-through
    - Integrating agent-recommended vendors (inspectors, movers, etc.)
    - After closing, launching a home maintenance log and equity tracker
    - Offer refinance alerts and future service check-ins

    Benefits to Agents will include:
    - Keeping clients on track during a critical stage
    - Providing ongoing post-close value to clients will increase referrals and follow-on business
    - Reinforcing the agent’s role as a long-term advisor
    - Opening future business opportunities (refinance, next move, vendor referral)

  • Evan Carpenter commented  ·   ·  Report

    As part of the effort to transform the KW Consumer App into a full-featured client portal, an Offer and Contract Management Hub needs to be developed because once a client is ready to make an offer, the process often moves outside the app (email, PDFs, separate platforms), leading to confusion and dropped communications.

    Suggested Improvements include:
    - Enabling offer submissions directly in the app
    - Adding real-time offer tracking with status updates
    - Integrating with DocuSign or Dotloop for e-signatures
    - Centralizing disclosures, contracts, and documents
    - Adding secure in-app chat threads for agents, clients, and coordinators

    Benefits to agents will include:
    - Initiation, management, and tracking of offers in one place, reducing the need to juggle multiple apps and platforms
    - Speeding up the offer process
    - Keeping all documents and communication organized
    - Making agents appear more professional and tech-savvy
    - Reducing the chance of errors or missed steps