Implementing the pixel would also allow access to more of the Facebook Ad stack including catalog ads which would allow agents to leverage dynamic ads which are well known to out perform manual ad formats and simplify ad buying for those that are not tech savvy or familiar with the process. Pixel and catalog require more technical skills but after implementation maintenance is straight forward. https://www.facebook.com/business/help/1993509814217759
Fadzai Nhamburo
supported this idea
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Implementing the pixel would also allow access to more of the Facebook Ad stack including catalog ads which would allow agents to leverage dynamic ads which are well known to out perform manual ad formats and simplify ad buying for those that are not tech savvy or familiar with the process. Pixel and catalog require more technical skills but after implementation maintenance is straight forward. https://www.facebook.com/business/help/1993509814217759