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Add Meta Pixel to Paid Ads

Most of us run ads on Facebook as well as Google.

Pixel is Facebook's version of an ad tracking/conversion tool.

Google ads tend to be more expensive than Facebook ads.

Facebook is great for building awareness. Our clients need a way to start building a relationship with us BEFORE they ever speak with us.

Facebook ads are not as effective without Pixel. Pixel can be attached to the entire website as well be used for specific landing pages, if your using a particular funnel. Pixel allows us to track conversions and optimize our ads. It helps us understand when people visit our website or landing page if they're ACTUALLY taking the action that we want them to.

It's great for retargeting

  • After a client searches or shows interest, it allows them to start seeing your ads if they fit your target audience.

You can create custom audiences

  • Once someone has been introduced to us through our ad. Once they visit our site we can target them based on the time they spent on our page, what pages on our site they visit, ect.
  • Make your existing ads more effective (and cheaper) by excluding audiences that have already converted

You can create lookalike audiences

  • You can create an audience that similar to your previous website visitors, similar people who've clicked your ad, ect.
  • Also,. you can create a similar audience to include people that look like the people who've have already converted!

You can optimize for conversions!

  • Instead of just getting more traffic hoping that people will convert, you can include a conversions ad for people who are likely to take a SPECIFIC action on your page. THIS OPTIMIZATION IS ONLY AVAILABLE IF YOU HAVE PIXEL INSTALLED.
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  • Fadzai Nhamburo commented  ·   ·  Report

    Implementing the pixel would also allow access to more of the Facebook Ad stack including catalog ads which would allow agents to leverage dynamic ads which are well known to out perform manual ad formats and simplify ad buying for those that are not tech savvy or familiar with the process. Pixel and catalog require more technical skills but after implementation maintenance is straight forward. https://www.facebook.com/business/help/1993509814217759

  • LABS Team commented  ·   ·  Report

    Bring back the Facebook Pixel & Ads button so it would be easier to access who visits the website

  • LABS Team commented  ·   ·  Report

    If you can connect a Facebook Event Pixel to landing pages/marketing material, you could then re-target those that engage with advertising.

    If you could allow HTML access to the landing pages, we could then attach whatever pixel we need.

    When you attach a pixel, facebook will take the user that is interacting and moving forward you could create an audience of everyone that had clicked/interacted with your marketing material.

    Instead of just targeting a cold audience how lead accelerator is set up now, you could market in a much more efficient manner by re-targeting a warm audience.

    This is how you begin to build your brand by constantly connecting with those that engage and staying front of mind.

    This is how we evolve with the know/like/trust relationship with prospects online.

    If you guys want to hop on a zoom call I can provide a lot of insight into the capabilities and power of facebook advertising.