Current Issue:
At present, service areas in Command are determined solely by past closings (Rolling 12 months). This creates a major pain point for agents—especially top producers and independent brokerages transitioning to KW—because:

It misrepresents service areas – Just because an agent has closed a one-off deal in a certain location doesn’t mean they actively serve that area.

It limits visibility in the Referral Applet – Agents who are new to KW or have past experience in other brokerages cannot showcase their true service areas until they build a closing history within KW. This is frustrating for top agents and Indies who previously had access to this feature elsewhere.

It creates a competitive disadvantage – Many agents are coming from brokerages that allowed them to define and control their service areas. The inability to do so in Command makes the transition to KW feel like a step backward in terms of visibility and referral opportunities.

Proposed Solution:

Default Service Area: Agents should be automatically assigned to their Market Center’s territory as a baseline.

Customizable Service Areas: Allow agents to manually select and define their primary service areas beyond their past closings.

Import Historical MLS Transaction Data: Provide a way for agents joining KW to bring in past transactional data to accurately represent their service footprint. Without disruption to KW reporting data.