allow agents to chose their BC or MAO address on public facing sites/apps
Most agents that are part of Business centers or mega agent offices, do not work in the area around the market center. However, the market center address is the default and cannot be overwritten in several places that are public facing. Agents are concerned that they are losing business because people think they don't serve the area they do. And they think they are serving the area of the market center is located in.
This is showing up on the luxury sites, even when agents pay to be part of the community which includes a web presence on the luxury side. it's showing up on the apps, the agent search functionality on the public KW sites, and even on the agent websites and the referral applet. Sometimes the address can be overridden through the profile in command, but a lot of times there's nothing we can do about it.
Amy Stack
shared this idea
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Delisa Yaeger
commented
I work and live in Wisconsin, i am attached to a market center in IL, all of my information shows up as IL, even my license #.. has been this way since 2021.. we have been asking for this change . We also pay for Kscore for WI and do not show up in Wisconsin because it can not be tied to a business center.. anyone looking on kscore does not see WI as being supported when it is.
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Mike McPherson
commented
This is such an important issue to address. The current setup makes it look like agents are only working in the area of their Market Center, when in reality many serve a much wider or completely different territory. That mismatch not only creates confusion for clients but also risks agents losing business they’ve worked hard to earn. When it shows up on luxury sites, public KW searches, apps, and even personal agent sites, it undermines the professionalism of our brand. We need a solution that gives agents the ability to accurately reflect the areas they serve, so clients find the right agent for their needs and agents aren’t penalized by a default system limitation.
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Amy Stack
commented
the market center address also auto populates on docusign forms even when the agents license hangs in a different location. This causes extra work for the agent to either have to manually over rode it every time or make templates to apply. It could potentially be a compliance issue if it is not caught or be cause to render a contract invalid.
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Amy Stack
commented
this is preventing some agents from joining KW & is causing others to consider leaving. It has also been a major reason for several agent to pay a 3rd party to design a website for them.