Date-Based Smartplans
I would love for there to be an option for date based SmartPlans. Where you can excluded weekends or even trigger SmartPlans to happen on certain days. For example similar to the birthday plan and home anniversary plan, have where you can do a wedding anniversary smartplan or even on certain holidays have it trigger that way you don't have to remember to set it up X amount of days before the holiday.

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LABS Team commented
People always ask, "who is this" after receiving a Birthday Wish text from me because the Twilio number is not the phone number they are familiar with.
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LABS Team commented
It would be helpful to be able to set the time for texts or emails to be sent out in SmartPlans, so people could receive an email on the day or so before an event and then get a text reminder the day of the event and know they would receive it an hour or so before the event.